As smarter consumers, millennials are taking their money where it is appreciated and to companies that take their needs and concerns into consideration in terms of the products and services they offer and in terms of representation where advertising is concerned. Many girls and women have taken this approach of consciousness into account by creating products or starting initiatives that target underserved and often overlooked audiences and markets.
This is a list of female innovators and entrepreneurs that are doing the “Millennial Thing” by making their own rules, creating their own jobs while tapping into markets that are often overlooked.
Isabella Dymalovski, Founder of Luv Ur Skin:
If you’ve watched Shark Tank’s Australian version, you may remember Isabella, who at 14, was the show’s youngest entrepreneur. The Melbourne, Australia-native began working on the vision for a natural skincare line for girls when she was eight-years-old. Luv Ur Skin products are affordable, natural, and effective, inspired by Isabella’s inability to find skincare products that were suitable for her age or safe enough to use on her skin. Luv Ur Skin products are now sold at drugstores in Australia and online on Priceline (not the travel company).
Read More at Project: Girl Spire